ChemDelta Bavaria - Titelbild

ChemDelta Bavaria - Name and Claim

The "ChemDelta Bavaria" Name

The name ChemDelta Bavaria was chosen to enhance the initiative’s recognition in the face of international competition for resources, investments and customers.

The Claim: Key to the World´s Chemical Industry

The claim, i.e. the initiative’s guiding principle, serves as a unique selling point, as a way of differentiating ourselves from competitors and competing regions and their regional initiatives.

The claim can be viewed and interpreted from three different vantage points.

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